Liquid Death Mountain Water: Five Ingredients of Building an Unforgettable Brand

Question for you: have you ever traveled (short or long distance) to purchase a product from a social media advertisement? What was the product for? What about their marketing impressed you?  Over the past year, I’ve been pummeled with social ads from a wide variety of products and services. Most of the ads I routinely […]

Motor City Focus: Detroit area gym, WORK365 Fitness

The mission of the Motor City Focus series is to showcase small businesses in the Detroit area.  If you’re a small business and interested in getting featured, email [email protected] Aside from the service and hospitality industry, gyms received some of the worst profit and attrition losses since March 2020 when a majority of the […]

TikTok & Shopify Partner for In-App Shopping Experience

GRO Brand Strategist Alex Plachta shares the news on TikTok’s new partnership with Shopify and how two mega forces can be soon become a social e-commerce superstar. Image Credit: TikTok/Shopify Welcome back, marketers and readers! We have something unique to share with you all today regarding the most popular social media application, like…ever! That’s right, […]