7 Student Housing Marketing Tips to Win More Leases This 2021-2022 Leasing Season

Fellow student marketers, it’s that time of year again. School is back in session and the leasing season has officially begun. At this moment, you and your team are duking it out with your competitors to win the attention and consideration of thousands of college students. How’s it going so far? Do you feel like […]

GRO Wins 2021 Innovator Award For Best Mobile Marketing Campaign

GRO won the award for their mobile marketing efforts for Aero on 24th in Gainesville, Florida. TUSCALOOSA, AL (July 14, 2021) — GRO Marketing (GRO) has won the Innovator Award for Best Mobile Marketing Campaign at the National Multifamily Housing Council (NMHC)/InterFace Student Housing Conference in Austin, TX.  “I’m very pleased that the hard work […]

Marketing Minutes & Trends – December 2020

Everything you need to know about December 2020 marketing insights to make you a better, smarter marketer. Many have likely learned a new skill during the 2020 COVID-19 pandemic, with numerous companies and colleges offering free online learning platforms to encourage skillbuilding as a productive pandemic passtime and a way to build your resume during […]

Marketing Minutes & Trends November 2020

Everything you need to know about November 2020 marketing insights to make you a better, smarter marketer. Nine months into the global pandemic, most people have made adjustments when it comes to how they interact and spend with brands and companies. Not surprisingly, 68% of consumers surveyed say COVID-19 elevated their expectations of companies’ digital […]

GRO Wins Innovator Award for Best Mobile Marketing Campaign

GRO won the award for their mobile marketing efforts for The Nine at Rio and The Nine at Tallahassee student housing communities. DETROIT (November 6, 2020) — GRO Marketing (GRO) has won the Innovator Award for Best Mobile Marketing Campaign at the National Multifamily Housing Council (NMHC)/InterFace Student Housing Conference virtual event on October 19.  […]

Marketing Minutes & Trends October 2020

Everything you need to know about October 2020 marketing insights to make you a better, smarter marketer. With the holiday season coming up right around the corner, it’s about that time to think about your business’s or clients’ holiday advertising strategy and what adjustments you may need to make. The coronavirus pandemic has changed the […]

Marketing Minutes & Trends September 2020

Everything you need to know about September 2020 marketing insights to make you a better, smarter marketer. In a time where less and less people are shopping in-store and making the shift to ecommerce platforms, digital advertising usage has undoubtedly spiked. Studies show that connected TV (CTV) video ad impressions rose 40% in Q2 up […]

What Marketers Need To Know About Google’s New Housing Ad Restrictions

Google’s Ad Policy Restrictions for student housing, multifamily and senior living go into effect October 19th, 2020. Here’s what you need to know. Yesterday, GRO employees received hundreds of emails (literally) from the Google Ads Policy team announcing that their housing ad targeting restrictions are set to go in effect on October 19th, 2020. This […]

GRO expands to Detroit, Michigan

GRO chooses Motor City as the location of its second office with plans to move in a downtown Detroit office in October 2020.  DETROIT and TUSCALOOSA. (August 5, 2020) — GRO Marketing, a Tuscaloosa-based, full-service marketing agency, is proud to announce their second office will open in Detroit this fall to expand into new markets […]