GRO, a full-service digital marketing and creative agency based in Detroit, MI is looking for an experienced Account Manager to join our growing agency in the Greater Detroit or Nashville areas. The main role of the AM is to manage and form lasting relationships and provide a positive client experience. The AM will be leading the daily communications and project management for multiple accounts as well as being the main point of contact for their clients. Please find the list of responsibilities below.

Job Duties & Responsibilities

• Manage clients’ daily deliverables and keep them informed on project/performance status.
• Manage local, regional, and national clients across a variety of verticals.
• Conduct internal and external client kickoff calls to ensure project launch deadlines, measurements of success, and dependencies.
• Use SLAs to set client expectations on project timelines.
• Create and manage tasks using our project management tool to ensure an effective and timely rollout of projects and campaigns.
• Understand the client’s market and adapt strategies and budgets to best fit the current climate of the market.
• Communicate with clients on a bi-weekly or as-needed basis to touch base on account performance, updates, and specials.
• Communicate internally with Digital Marketing Specialists to ensure optimal performance of campaigns.
• Coordinate new creative efforts with the creative department to align with current client promotions.
• Schedule and lead monthly review calls with clients to recap monthly metrics
• Utilize internal reporting and collaboration tools to monitor weekly pacing and conversion metrics.
• Participate in quarterly goals to expand professional skill sets and industry knowledge.

Skills & Qualifications

• 4-5 years of account management experience at an ad agency or related company in digital marketing.
• Working knowledge of digital marketing platforms (Facebook Ads, Google Ads, email marketing, Demand Side Platforms, and SEO tools).
• Proven success with relationship management and strategic partnerships.
• Ability to independently manage multiple projects with minimal assistance.
• Ability to leverage available resources to pursue solutions to problems.
• Demonstrate skills of self-motivation and eagerness to learn.
• Strong written and verbal communicator with personable relationship building skills.
• Experience managing accounts with small to medium budgets.
• Experience managing 35 or more SMB accounts each month.

Requirements

• Student Housing knowledge
• Ecommerce
• CMS Experience

Job Type: Full-time

GRO, a full-service digital marketing and creative agency is looking to hire an ambitious/analytical individual for our Integration Specialist position in Detroit

The ideal candidate for this role should be self-driven, have a strong affinity for troubleshooting issues, and is eager to learn new programs while staying on top of industry trends. The candidate will be exposed to multiple marketing platforms including Google Analytics, Google Tag Manager, Data Studio, TapClicks, SEranking, and various others. This position will play an integral role in ensuring company operations run smoothly, so the candidate will need to demonstrate the ability to engage with clients, identify business objects, and put forth strategies for monitoring the success of marketing campaigns.

This position has a hybrid policy in place, in order to give employees flexibility in their schedule and provide a better work/life balance.

Job Duties & Key Responsibilities:

• Identify problems/provide strategic solutions and present an implementation plan to key stakeholders
• Using learnings from problems identified, create processes to mitigate future issues
• Act as a technical resource with client-facing teams on an as-needed basis 
• Maintain event tracking for client websites and own conversion reporting in Google Analytics
• Ensure proper tracking and attribution by building conversion reporting dashboards and running audits on irregular activity identified in the report
• Monitor and report critical issues that are identified through regular communication with the Marketing Integration Manager and analyzing changes in analytics
• Assist the sales team with scope of high-level proposals upon the manager’s approval
• Manage and create custom Client Reporting Dashboards as needed
• Work with leadership to deploy new technologies that can bring efficiencies to GRO
• Assist with the onboarding of new clients including:
  • asset collection and verification, to integrate the required mechanisms defined by the scope of services for the client 

Skills & Qualifications

• At least 2+ years of experience working with GTM / Google Analytics / Facebook Pixel
• Ability to work independently as well as with a team
• Problem-solving skills; ability to adapt to new technologies
• The desire to research and test new opportunities within the growing martech space
• Able to multitask and prioritize
• Strong written and verbal communication skills
• Basic understanding (HTML,CSS,JavaScript,SQL) is a Plus 

Requirements:

• 2+ years of Google Tag Manager based event tracking
• 2+ years of Google Analytics experience (interpreting and acting on analytics data)
• Strong writing, editing, and proofing skills
• Willingness to work and hold yourself accountable in a hybrid work environment (In-person & remote)
• Proficiency in Google Sheets/Excel and the ability to leverage advanced formulas