GRO is looking for a smart, ambitious, and analytical SEO Manager to perform and manage SEO campaigns for our clients. The candidate should be organized, self-motivated, proactive, and articulate.

Job Description

• Develop, execute and manage SEO campaigns using various SEO tools such as the following: SEranking, Screaming Frog, AHRefs, Moz, SEMrush, etc.
• Collaborate with client-facing teams on research, campaign creation, and optimization efforts
• Be present on client calls where technical expertise may be necessary
• Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, Facebook Pixels, etc.
• Monitor and report performance of campaigns, along with providing recommendations for improvements
• Translate strategic recommendations concerning keyword and organic results into actionable items
• Effectively manage Search engine optimizations throughout the month and communicate optimizations to key stakeholders
• Enthusiasm and passion through continuously improving skills and staying abreast of industry and relevant news

Skills & Qualifications

• 2-5 years of experience in creating and effectively managing and implementing SEO campaigns. Must have hands-on experience making changes on the backend of multiple content management systems
• Strong written and verbal communication skills
• Ability to work independently as well as with a team. Must be able to independently manage workload to ensure all optimizations are performed each month 
• Experience with Google Tag Manager, Google Analytics, and various SEO tools
• Problem-solving skills; ability to adapt to new technologies and find solutions to problems identified within the scope of your work
• The desire to research and test new opportunities within the growing organic search landscape
• Able to multi-task and prioritize—must work well under pressure
• Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions

Requirements

• Bachelor’s degree
• 2-5 years of SEO experience
• 2+ years of Google Tag Manager based event tracking
• 2+ years of Google Analytics experience (interpreting and acting on analytics data)
• Advanced knowledge of the SEO landscape
• Strong writing, editing, and proofing skills
• Knowledge of PPC preferred
• Intermediate experience of HTML and Javascript implementation in a CMS

GRO, a full-service digital marketing and creative agency based in Detroit, MI is looking for an experienced Account Manager to join our growing agency in the Greater Detroit Area. The main role of the AM is to manage and form lasting relationships and provide a positive client experience. The AM will be leading the daily communications and project management for multiple accounts as well as being the main point of contact for their clients. Please find the list of responsibilities below.

Job Duties & Responsibilities

• Manage clients’ daily deliverables and keep them informed on project/performance status.
• Manage local, regional, and national clients across a variety of verticals.
• Conduct internal and external client kickoff calls to ensure project launch deadlines, measurements of success, and dependencies.
• Use SLAs to set client expectations on project timelines.
• Create and manage tasks using our project management tool to ensure an effective and timely rollout of projects and campaigns.
• Understand the client’s market and adapt strategies and budgets to best fit the current climate of the market.
• Communicate with clients on a bi-weekly or as-needed basis to touch base on account performance, updates, and specials.
• Communicate internally with Digital Marketing Specialists to ensure optimal performance of campaigns.
• Coordinate new creative efforts with the creative department to align with current client promotions.
• Schedule and lead monthly review calls with clients to recap monthly metrics
• Utilize internal reporting and collaboration tools to monitor weekly pacing and conversion metrics.
• Participate in quarterly goals to expand professional skill sets and industry knowledge.
• Commuting to the office 5 days a week to be working on site. Remote work can be approved by your manager on a case by case basis.

Skills & Qualifications

• 4-5 years of account management experience at an ad agency or related company in digital marketing.
• Working knowledge of digital marketing platforms (Facebook Ads, Google Ads, email marketing, Demand Side Platforms, and SEO tools).
• Proven success with relationship management and strategic partnerships.
• Ability to independently manage multiple projects with minimal assistance.
• Ability to leverage available resources to pursue solutions to problems.
• Demonstrate skills of self-motivation and eagerness to learn.
• Strong written and verbal communicator with personable relationship building skills.
• Experience managing accounts with small to medium budgets.
• Experience managing 35 over more SMB accounts each month.

Requirements

Student housing knowledge

• Ecommerce
• CMS Experience

Job Type: Full-time

Pay: $45,000.00 – $55,000.00 per year

COVID-19 considerations: Hand sanitizer at every work station and at every table, as well as a disinfectant spray to clean the surfaces that are used as common space.