Marketing Minutes – Marketing Trends November 2020

Everything you need to know about November 2020 marketing insights to make you a better, smarter marketer. Nine months into the global pandemic, most people have made adjustments when it comes to how they interact and spend with brands and companies. Not surprisingly, 68% of consumers surveyed say COVID-19 elevated their expectations of companies’ digital […]

GRO Wins Innovator Award for Best Mobile Marketing Campaign

GRO won the award for their mobile marketing efforts for The Nine at Rio and The Nine at Tallahassee student housing communities. DETROIT (November 6, 2020) — GRO Marketing (GRO) has won the Innovator Award for Best Mobile Marketing Campaign at the National Multifamily Housing Council (NMHC)/InterFace Student Housing Conference virtual event on October 19.  […]

Marketing Minutes – Marketing Trends October 2020

Everything you need to know about October 2020 marketing insights to make you a better, smarter marketer. With the holiday season coming up right around the corner, it’s about that time to think about your business’s or clients’ holiday advertising strategy and what adjustments you may need to make. The coronavirus pandemic has changed the […]

Marketing Minutes – Marketing Trends September 2020

Everything you need to know about September 2020 marketing insights to make you a better, smarter marketer. In a time where less and less people are shopping in-store and making the shift to ecommerce platforms, digital advertising usage has undoubtedly spiked. Studies show that connected TV (CTV) video ad impressions rose 40% in Q2 up […]

Marketing Minutes – Marketing Trends August 24, 2020

What’s happening in the marketing industry the week of August 24, 2020 to make you a better, smarter marketer. COVID-19 has initiated many changes in the way Americans spend their time and money. Since the start of the global pandemic earlier this year, streaming services and online shopping sales have dramatically increased. More than half […]

What Marketers Need To Know About Google’s New Housing Ad Restrictions

Google’s Ad Policy Restrictions for student housing, multifamily and senior living go into effect October 19th, 2020. Here’s what you need to know. Yesterday, GRO employees received hundreds of emails (literally) from the Google Ads Policy team announcing that their housing ad targeting restrictions are set to go in effect on October 19th, 2020. This […]

Marketing Minutes – Marketing Trends August 13, 2020

What’s happening in the marketing industry the week of August 13, 2020 to make you a better, smarter marketer. The marketing and advertising industry is constantly evolving with algorithm changes, technology advancements, and unforeseen challenges at any given moment. Marketers here at GRO thought it’d be helpful for us to keep track of these changes […]

GRO expands to Detroit, Michigan

GRO chooses Motor City as the location of its second office with plans to move in a downtown Detroit office in October 2020.  DETROIT and TUSCALOOSA. (August 5, 2020) — GRO Marketing, a Tuscaloosa-based, full-service marketing agency, is proud to announce their second office will open in Detroit this fall to expand into new markets […]