Marketing Minutes — Marketing Trends — March 2021

Everything you need to know about March 2021 marketing insights to make you a better, smarter marketer. Spring has almost sprung! The snow has melted away in Detroit and another parade-less St. Patrick’s day has passed, marking the one year anniversary of the coronavirus pandemic hitting the US hard. Though it’s been a challenging year, […]

Marketing Minutes – Marketing Trends – February 2021

Everything you need to know about February 2021 marketing insights to make you a better, smarter marketer. Hey hey, readers! Thanks for joining us for another edition of Marketing Minutes. We hope all of you are staying safe and warm this February (it’s currently -6 in Michigan, woof).  In our February edition, we discuss two […]

Marketing Minutes – Marketing Trends – January 2021

Everything you need to know about January 2021 marketing insights to make you a better, smarter marketer. With over 90% of the search engine market share, Google is undoubtedly the powerhouse of the digital marketing and search landscapes. Chances are: you’ve had to adjust your 2020 and 2021 marketing strategies due to almost a whole […]

Marketing Minutes – Marketing Trends – December 2020

Everything you need to know about December 2020 marketing insights to make you a better, smarter marketer. Many have likely learned a new skill during the 2020 COVID-19 pandemic, with numerous companies and colleges offering free online learning platforms to encourage skillbuilding as a productive pandemic passtime and a way to build your resume during […]

Marketing Minutes – Marketing Trends November 2020

Everything you need to know about November 2020 marketing insights to make you a better, smarter marketer. Nine months into the global pandemic, most people have made adjustments when it comes to how they interact and spend with brands and companies. Not surprisingly, 68% of consumers surveyed say COVID-19 elevated their expectations of companies’ digital […]

GRO Wins Innovator Award for Best Mobile Marketing Campaign

GRO won the award for their mobile marketing efforts for The Nine at Rio and The Nine at Tallahassee student housing communities. DETROIT (November 6, 2020) — GRO Marketing (GRO) has won the Innovator Award for Best Mobile Marketing Campaign at the National Multifamily Housing Council (NMHC)/InterFace Student Housing Conference virtual event on October 19.  […]

Marketing Minutes – Marketing Trends October 2020

Everything you need to know about October 2020 marketing insights to make you a better, smarter marketer. With the holiday season coming up right around the corner, it’s about that time to think about your business’s or clients’ holiday advertising strategy and what adjustments you may need to make. The coronavirus pandemic has changed the […]

Marketing Minutes – Marketing Trends September 2020

Everything you need to know about September 2020 marketing insights to make you a better, smarter marketer. In a time where less and less people are shopping in-store and making the shift to ecommerce platforms, digital advertising usage has undoubtedly spiked. Studies show that connected TV (CTV) video ad impressions rose 40% in Q2 up […]

Marketing Minutes – Marketing Trends August 24, 2020

What’s happening in the marketing industry the week of August 24, 2020 to make you a better, smarter marketer. COVID-19 has initiated many changes in the way Americans spend their time and money. Since the start of the global pandemic earlier this year, streaming services and online shopping sales have dramatically increased. More than half […]

What Marketers Need To Know About Google’s New Housing Ad Restrictions

Google’s Ad Policy Restrictions for student housing, multifamily and senior living go into effect October 19th, 2020. Here’s what you need to know. Yesterday, GRO employees received hundreds of emails (literally) from the Google Ads Policy team announcing that their housing ad targeting restrictions are set to go in effect on October 19th, 2020. This […]