Motor City Focus: Baus Barber

The mission of the Motor City Focus series is to showcase small businesses in the Detroit area.  If you’re a small business and interested in getting featured, email [email protected] https://vimeo.com/609789694 A few months ago, my friend George suggested we go grab some drinks at his friend’s establishment located in downtown Rochester, Michigan. It’s a Friday […]

Liquid Death Mountain Water: Five Ingredients of Building an Unforgettable Brand

Question for you: have you ever traveled (short or long distance) to purchase a product from a social media advertisement? What was the product for? What about their marketing impressed you?  Over the past year, I’ve been pummeled with social ads from a wide variety of products and services. Most of the ads I routinely […]

Motor City Focus: Detroit area gym, WORK365 Fitness

The mission of the Motor City Focus series is to showcase small businesses in the Detroit area.  If you’re a small business and interested in getting featured, email [email protected] https://vimeo.com/596585999 Aside from the service and hospitality industry, gyms received some of the worst profit and attrition losses since March 2020 when a majority of the […]

7 Student Housing Marketing Tips to Win More Leases This 2021-2022 Leasing Season

Fellow student marketers, it’s that time of year again. School is back in session and the leasing season has officially begun. At this moment, you and your team are duking it out with your competitors to win the attention and consideration of thousands of college students. How’s it going so far? Do you feel like […]

TikTok & Shopify Partner for In-App Shopping Experience

GRO Brand Strategist Alex Plachta shares the news on TikTok’s new partnership with Shopify and how two mega forces can be soon become a social e-commerce superstar. Image Credit: TikTok/Shopify Welcome back, marketers and readers! We have something unique to share with you all today regarding the most popular social media application, like…ever! That’s right, […]

GRO Wins 2021 Innovator Award For Best Mobile Marketing Campaign

GRO won the award for their mobile marketing efforts for Aero on 24th in Gainesville, Florida. TUSCALOOSA, AL (July 14, 2021) — GRO Marketing (GRO) has won the Innovator Award for Best Mobile Marketing Campaign at the National Multifamily Housing Council (NMHC)/InterFace Student Housing Conference in Austin, TX.  “I’m very pleased that the hard work […]

Marketing Minutes & Marketing Trends — March 2021

Everything you need to know about March 2021 marketing insights to make you a better, smarter marketer. Spring has almost sprung! The snow has melted away in Detroit and another parade-less St. Patrick’s day has passed, marking the one year anniversary of the coronavirus pandemic hitting the US hard. Though it’s been a challenging year, […]

Marketing Minutes & Trends – February 2021

Everything you need to know about February 2021 marketing insights to make you a better, smarter marketer. Hey hey, readers! Thanks for joining us for another edition of Marketing Minutes. We hope all of you are staying safe and warm this February (it’s currently -6 in Michigan, woof).  In our February edition, we discuss two […]

Marketing Minutes & Trends – January 2021

Everything you need to know about January 2021 marketing insights to make you a better, smarter marketer. With over 90% of the search engine market share, Google is undoubtedly the powerhouse of the digital marketing and search landscapes. Chances are: you’ve had to adjust your 2020 and 2021 marketing strategies due to almost a whole […]