To create a brand that would be appealing to the modern man on-the-go while paying homage to the Mobley family name. The logo design includes an M which represents the Mobley name and three pillars within the M that represent the three generations of Mobley family clothiers. The simplicity and sleekness of the logo, along with the circle encompassing it, represent the new, modern take on the Mobley brand.
Once the brand’s identity was built, we then focused on creating an advertising strategy to introduce the brand, promote their new store opening, and drive revenue through their online store.