Case Study

Crovetti Orthopaedics

GRO’s paid search strategy increases lead volume by 246% and decreases acquisition costs by 68%

The STory

For more than 20 years, Crovetti Orthopaedics and Sports Medicine (COSM) has been providing quality and proven orthopaedic care for the Las Vegas Valley. When it comes to innovation, Crovetti Orthopaedics is leading the charge. Dr. Michael Crovetti is known in the Las Vegas community for developing new Orthopedic instrumentation and surgical devices has dedicated his career to training surgeons throughout the world on disorders and new technologies for hip and knee surgeries.

The Opportunity

GRO partnered with a local Las Vegas agency that was looking to increase the performance of one of their existing clients, Crovetti Orthopaedics. After GRO reviewed the previous marketing vendor’s campaign data, they confirmed that the account was indeed being mismanaged, but also saw a massive opportunity to turn things around.

The Solution

GRO cleaned the slate and rebuilt Crovetti’s Google Ad campaigns from scratch. Instead of using a broad and loose targeting approach to paid search ads like the previous marketing vendor, GRO chose to be extremely strict, while amplifying relevant reach. More focus and budget were put towards a significantly smaller number of keywords and a substantial amount of negative keywords were implemented to shield as much unqualified traffic away from the Crovetti website as possible.

The Results


Increase in lead volume


Decrease in CPA


Conversion Rate

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