Student housing business creative campaign

Greystar

the goal

a bold, modern feel

In the late summer of 2021, Greystar partnered with GRO to build their new Leadership Campaign to be promoted across Student Housing Business’ print and digital channels. The goal was to project Greystar’s tradition of providing world-class leadership through innovative solutions and personalized services in a more bold, modern feel versus campaigns that previous agencies designed for the organization.