Marketing Minutes – Marketing Trends October 2020

Everything you need to know about October 2020 marketing insights to make you a better, smarter marketer.

With the holiday season coming up right around the corner, it’s about that time to think about your business’s or clients’ holiday advertising strategy and what adjustments you may need to make. The coronavirus pandemic has changed the way customers spend their time and money, something to keep in mind when revising your marketing strategy for the upcoming holiday advertising season, starting with the revised Prime Day. Usually taking place in July, Amazon’s Prime Day has been moved to the fourth quarter this year to October 13 and 14, a huge ecommerce opportunity to buy and sell products. How will you advertise differently this year? We have a couple of recommendations worth looking into.

 Add Connected TV to your Holiday Ad Strategy

Connected TV (CTV) refers to any TV that can be connected to the internet, and allows advertisements to run on apps and streaming services through an over-the-top (OTT) device. Examples of OTT devices include the Amazon Fire Stick, Apple TV, and Roku. According to a Nielsen report, total viewing time on Connected TV devices jumped 81% year-over-year, millions of shoppers are streaming TV more than ever before, creating opportunity for digital advertising. According to research from the IAB:

With such high viewership, CTV advertising could help put your brand on the map with new audiences.

Twitter Launches Holidays Hub Resource Center

Twitter Business has launched a holidays hub, a resource center for businesses on upcoming holiday advertising. The platform created a holiday marketing calendar for ecommerce businesses to plan out the rest of the year on Twitter – only three months left! The calendar breaks down holidays and observances by month and day, so marketers have a heads up when planning out upcoming ad campaigns. 

Another aspect to keep in mind during the holiday season this year, is to be mindful of the changes the pandemic has caused. You may need to revisit your communication plan and make adjustments to your messaging. Twitter recommends five ways you can adapt your Twitter communication plan for COVID-19, including updated store hours, new ways to shop, and flexible ways to pay.

 

What measures will you be taking to adjust your marketing and communication plan for holiday shopping season?

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