STUDENT HOUSING MARKETING

WIN & RETAIN STUDENTS

Student housing sure has changed over the years. The expectations of the college living experience for both the student and the parent has gone from level 5 to 100. Cracker Jack box-sized student apartments have been overtaken by massive student “resorts” with amenities that rival 5-star hotels.

With the bar being lifted so high, it’s crucial for a student housing community to develop a brand and communication strategy that stands out from the rest. That’s where we come in.

Over the last decade, GRO has worked with student housing communities all over the country develop their identity and execute multi-channel marketing strategies that win and retain students. Here’s a few reasons why the best in the industry choose to work with GRO.

Who We Work With

Student Housing Marketing TACTICS

Creative Services

Turning your vision into reality. From branding to collateral, and everything in between.

Paid Search Advertising

Be present when students and parents search student housing terms on Google and Bing.

Pay Per Click Media

Generate awareness for your property through websites to the right audience at the right time.

Social Media Marketing

Using Facebook, Instagram and Snapchat to engage and influence students.

Streaming Radio Ads

Serve ads to students while they’re listening to Spotify and Pandora.

Geofence Advertising

Serve ads to students who visit university landmarks or live at competitor properties.

Website Development

Beautiful, mobile-friendly, search-optimized websites that WOW.

SEO

Climb the search engine rankings so you can be discovered by more students.

Print Design

Impress students with engaging physical marketing collateral.

Photography & Video

Lifestyle and drone photos/videos that capture the spirit of your property.
Ads Billboards

Media Buying

Strategic ad placement that will influence students on their path to purchase.

Connected TV

Serve ads to students when they’re streaming services like Amazon Fire, Hulu, Xbox One and more.

Student Housing Case Study

THE NINES

GRO helps The Nine @ Tallahassee and The Nine @ Rio win big in their markets.

MARKET EXPERIENCE

If you're ready to grow, then we're ready to go.

Drop us a line and let’s get to work.