Overview

The 908 Group sought out GRO to develop and execute lease-up marketing strategies for two of their new properties, The Nine at Tallahassee (FSU) and The Nine at Rio (UT Austin). The goal was simple; lease up both of The Nine properties as fast as possible while keeping acquisition costs at a minimum.

The Approach

GRO developed a marketing strategy that used multiple media channels to impact and influence students during their journey to choosing a home for the Fall 2019 school year. To generate awareness, Facebook ads, Instagram ads, Snapchat Filters, Google Display ads, Spotify ads and Email blasts were all used to generate top-of-the-funnel awareness. Paid Search Advertising was used to have both Nine properties present when in-market students were searching for living options in their respective areas. Once students clicked on one of the Nine’s digital ads, they were led to a crystal clear, user-friendly website that was set up to easily capture their information. In addition, GRO designed offline marketing materials such as booklets, banners, fence signage, sell sheets, rack cards and promo items to compliment the digital marketing campaigns.

Paid Search

Display Advertising

Social Advertising

Creative

The Results

The Nine at Tallahassee and The Nine at Rio leased up 100% faster than any other student housing communities in their markets. The best part about it…both properties only used 50% of their annual marketing budget!

The Numbers

100
Units Leased. 1st in Both Markets!
2200
Conversions
6.50
Cost Per Conversion
50
Marketing Budget Used

“Myself and the entire Nine Tallahassee team is beyond thankful for the site's exposure through GRO Marketing. The return of leads from our digital ads have been excellent. We would not be able to say we achieved 100% ahead of the entire Tallahassee market if we didn't have the access to the tools GRO Marketing has provided. We look forward to working with GRO on more projects in the future.”

Cruise YoungLease-Up Specialist - The Nine at Tallahassee

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