GRO Brand Strategist Alex Plachta shares the news on TikTok’s new partnership with Shopify and how two mega forces can be soon become a social e-commerce superstar.
Welcome back, marketers and readers! We have something unique to share with you all today regarding the most popular social media application, like…ever!
That’s right, we’re talking about TikTok and they’re making a huge move into expanding their e-commerce experience! The company announced on August 24th that the mega sales platform Shopify will be joining forces to have a full shopping experience among select Shopify merchants in the U.S., Canada, and the U.K. within the next few weeks.
Behind the scenes for both Shopify and TikTok, this partnership was in discussion since last October for Shopify merchants to utilize TikTok marketing campaigns directly from the Shopify dashboard and new integration within the TikTok For Business Ads Manager that will bring a fully robust e-commerce platform to a platform of more than one billion users in 150 countries.
For an application that is downloaded an excess of 20-millions times per day alone, this will surely be the best marketing move for our eCommerce friends looking to expand to a growing population and demographic.
As the partnership launches, Shopify merchants will soon be able to add a “shopping” tab to their accounts, with a TikTok For Business Ads account which will enable TikTok profiles to sync their product catalogs and give Tik Tok’ers a full store-front user experience.
A lot like Instagram’s in-app shopping experience, Shopify/TikTok merchants will be able to tag products in their videos directly to the product catalog, creating a seamless shopping experience that will surely compete with Instagram for ad spend.
Harley Finkelstein, President of Shopify, stated that this partnership brings excitement to Shopify as this will “help the next generation of entrepreneurs connect with their audiences in more ways–and with TikTok as a visionary partner”.
How will TikTok’s shopping experience match up with Facebook and Instagram’s in-app shopping experience? It remains to be seen which experience is more beneficial to the end user, but the TikTok experience will directly go through the Shopify merchants retail site, while Facebook and Instagram transactions are through Facebook Pay, which brings a more seamless experience to the end user.
Now, it’s understandable that everyone that uses social media doesn’t need the next app to increase those “screen time” numbers every week. With that being said, if you’re a retail business, especially one with Shopify, you just might want to take advantage of the billion + users that you’re able to target through TikTok videos.
This addition to the popular app might just beat out Instagram Reels ads that were introduced just this year with TikTok billion users alone.
It will be interesting to see the sales comparisons for Instagram versus TikTok in the coming year. The decade-long battle of social media warfare continues!
If you were interested in this blog, GRO Intern, Stella, put together an excellent piece on Instagram Reel ads. You can read her blog, here!